Social Media Integration − Where PR meets Web design
January 8th, 2010 by Nick Sayre. Posted in Industry Expertise, News
For years, Maxus Creative has offered Web design services that elevated the online presence of its clients. Some clients had a dated Web site that hurt their credibility, or worse, they had no Web site at all. Thankfully, we were always there to kick things off in a positive direction.
But times have changed, and so has the Web.
More and more organizations are realizing the power of inviting their target audiences to a two-way conversation. That’s what social media is all about. We realized the need, as well, so we did our research, found the best options and got to work. When we took a fresh look at the Saxum Public Relations site, we decided to integrate our social media and design objectives. Public relations and Web design are meeting in the middle. It’s called social media integration.
The previous Web site played a small role in our social media strategy. It was a one-way communication outlet. The first step in solving the problem was to identify which social media outlets to integrate into the site. That was easy. Saxum has already determined which social media channels were a good investment of our resources. With that in mind, we began to integrate those channels.
