I’ve been to a ton of receptions. Political receptions, anniversary receptions and meet and greet receptions, to name a few. I’ve been to more receptions than I can remember.
I’ve been to hundreds of events. Ground-breaking events, ribbon-cutting events and inauguration events. I’ve been to weddings, and I’ve been to banquets. I’ve been to rallies, and I’ve been to meetings. I bet you have, too.
I’d be hard pressed to remember details about any of them. The majority of them have been remarkably unmemorable. So why would Saxum spend our money and our time on an open house reception for our new office in Tulsa?
Our objective for last night’s open house was simple – make it memorable.
When you put creative minds together and throw out the traditional PR playbook to solve problems, good things happen and memories are made. Sustainable solutions mean campaigns that ultimately change public perception.
Good public relations is so much broader than making introductions, securing articles in the local paper and working political connections for board positions. If you say “contribution” and I say “oversized check” or if you say “grand opening” and I say “ribbon cutting” then you’ve hired the wrong firm. The days of hiring agencies only for traditional services is coming to a close. Today’s firms must be creative, serious, transparent, measureable, responsive, resourceful, thoughtful and effective. Or we get fired.
Saxum has a fresh approach to public relations, marketing and advertising. We believe good ideas can come from anywhere, and no matter if they are expensive or free, they must be memorable. We believe social media is a requirement for communicating, not a choice. We know that your brand and your reputation are tied together – and a reputation must be protected. We believe a crisis is a real possibility for all organizations, and a plan must be in place to deal with it. We have invested in telling our clients’ stories with video because people learn in different ways, and written content is just one means of communication. We understand that sustainability and corporate social responsibility are not options, but an essential part of any strategic marketing program.
Five years from now if you ask any of the guests who attended our open house if they remember anything, I bet they’ll say “yes.” Our objective was simple, yet it was strategic. We do things differently.
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A big thank you to Light Opera Oklahoma for partnering with us for last night’s experience. We are thrilled to be in Tulsa and look forward to making many memories together.
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Tags: advertising, banquet, corporate social responsibility, crisis, ground-breaking, Light Opera Oklahoma, marketing, meeting, oklahoma, Oklahoma City, open house, public relations, rally, reception, Renzi Stone, ribbon-cutting, Saxum, Tulsa, wedding