OKLAHOMA CITY – Saxum, a multi-dimensional creative, public relations and marketing firm, announced today it has selected Big Brothers Big Sisters of Oklahoma (BBBSOK) as the recipient of the firm’s $50,000 pro bono service grant for 2010-2011.
“Saxum is pleased to add Big Brothers Big Sisters of Oklahoma to our client roster,” said Saxum CEO Renzi Stone. “We look forward to a year-long partnership with this dynamic statewide organization, based in Tulsa. They have an important story to tell that we are excited to help share in the communities they serve.”
BBBSOK has offices in Tulsa, Oklahoma City, Bartlesville, Claremore, Stillwater, Ada/Shawnee and Norman.
Step Up is a grant program that will provide BBBSOK with access to a suite of integrated public relations, marketing and creative services at Saxum that will include a combination of strategic counsel, media relations assistance and select creative services.
“We are so thrilled to have been chosen for the Saxum Step Up grant,” said Sharla Hall Owens, Big Brothers Big Sisters of Oklahoma CEO. “We know that with Saxum’s expertise and guidance, the next year will be full of new opportunities to raise awareness for Big Brothers Big Sisters of Oklahoma and, ultimately, positively impact the lives of thousands of children in Oklahoma.”
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OKLAHOMA CITY – Saxum Public Relations, an integrated public relations, strategic marketing and creative firm, announced today it is accepting applications for the firm’s $50,000 pro bono service grant for 2010-2011.
Step Up is a public relations grant program that will provide the selected nonprofit with access to a suite of public relations services at Saxum|PR and its sister agency, Maxus Creative. Those services will include a combination of media relations assistance and select creative services.
Qualifying nonprofits must be agency members of United Way of Central Oklahoma or Allied Arts. Applications are due April 30. Applicants can visit www.saxumpr.com/stepup for details and to fill out an online application.
“We are excited to once again offer the Step Up service grant to an Oklahoma City area nonprofit,” said Saxum CEO Renzi Stone. “We believe this program is a great opportunity for local nonprofit organizations to focus their fundraising dollars on services and allow us to help them tell their story through strategic counseling and execution.”
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I’m headed to Miami this week for We Media, a collection of media innovators, researchers, journalists and big thinkers who will dig deep to understand what’s next for media. Part of the conference is sponsored by Ethics and Excellence in Journalism Foundation, led by my friend, Bob Ross. I’m honored to be a part of the panel discussion on Why Community Matters with Chris Tolles, CEO of Topix.
Chris asks a few key questions in his recent blog post about the role of local media. I liked the direction Chris is going with the discussion with an excerpt of his comments here.
“When I think about ‘Community Matters’, it occurs to me that the question is what is the purpose of community? Is it to extol content for the community? Or is it to generate content that the community creates? And then, the larger question becomes how to monetize ‘community’? There are 2 billion users coming online in the next ten years. How do we monetize the value of their content? And, further, how do we deal with “truth” in community-generated journalism? On a community site, truth is subjective. Newspapers must be very cautious about libel issues, and objectionable content is muted.”
I’d like to position a few thoughts for attendees and observers to think about prior to Wednesday’s session.
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