Banking on Social Media
February 22nd, 2010 by Anthony Triana. Posted in Industry Expertise, Tips and Tricks
I recently heard an NPR story on my morning drive about an increasing number of customers switching from large national banks to small community banks because of the recent bailouts and bonuses. As people make decisions on where to keep their money, financial institutions everywhere are utilizing social media as a new way to reach out to their existing customers and gather new ones.
The Financial Brand, an interesting Web site that offers information about just that – financial brands – offers an extensive 80-page report about how financial institutions can “harness the power of Twitter.” Granted, you may not have the time to review such an extensive report, but it’s interesting to know that the research is out there. Highlights include:
- Promote new products and offers
- Share personal finance tips
- Express their brand and reveal their personalities
- Build community outreach programs
- Provide information about community events and activities
- Increase exposure for their charitable and philanthropic efforts
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