OKLAHOMA CITY – Saxum, a multi-dimensional creative, public relations and marketing firm, recently announced the promotion of Houda Elyazgi to senior account executive, Lisa Janssen to media relations supervisor, Rachel Leonard to account executive and Anthony Triana to media relations specialist.
Elyazgi is responsible for managing accounts, conducting research, writing, developing campaign strategies and planning special events for clients as a senior account executive. She also coordinates Saxum’s Step Up program, which provides a $50,000 pro bono service grant to one Oklahoma nonprofit each year. Elyazgi graduated with distinctions from The University of Oklahoma with a bachelor’s in journalism and mass communications with an emphasis in public relations and a minor in Arabic.
As media relations supervisor, Janssen oversees writing, communications and media outreach for Saxum accounts, focusing on strategic media placements that reach clients’ objectives. She also oversees the firm’s social media presence and conducts trainings for clients in traditional and social media. Janssen brings a multimedia and journalism background to Saxum, after graduating summa cum laude from the University of Oklahoma with a Bachelor of Arts in journalism and a minor in Spanish.
Leonard serves as an account executive at Saxum, focusing on account support and management, with a particular emphasis on Saxum’s health care clients. She also has experience using social media communications tools to effectively reach target audiences and garner media coverage for clients. Leonard graduated with academic distinction from the University of Oklahoma with a bachelor’s degree in journalism with an emphasis in public relations
Triana leads the Saxum Intelligence Department, focusing on conducting research, writing and gathering information of interest to Saxum’s clients. As a media relations specialist, he also supports Saxum’s media efforts through strategic expert positioning of Saxum clients. Triana graduated from The University of Oklahoma with a bachelor’s in journalism and mass communication with an emphasis in public relations and a bachelor’s of business administration in finance.
About Saxum
Saxum provides integrated strategies in public relations and marketing for clients at the local, regional and national level. Saxum also provides creative services through its wholly-owned subsidiary Maxus Creative. With offices in Oklahoma City and Tulsa, and a presence in Austin and Dallas, Saxum is ranked 13th of 135 independent public relations firms based on annual revenue growth by O’Dwyer’s PR Services Report and is a member of IPREX, one of the world’s largest international public relations networks. For more information, visit www.saxumpr.com.
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OKLAHOMA CITY – Saxum Public Relations, an integrated public relations, strategic marketing and creative firm, today announced the results of the “Saxum Snapshot of Media,” a poll conducted to measure traditional and social media usage among likely voters in the state.
The survey showed that the social networking site Facebook is accessed by 59.2 percent of likely voters surveyed between the ages of 18-44; 37.1 percent ages 45-54 and 22.4 percent ages 55-64. The survey also showed that 41.4 percent of participants ages 18-44 watched a YouTube video in the last 30 days, with 32.1 percent ages 45-54 and 20 percent ages 55-64 engaging on the popular video hosting site. Twitter was used by 15.3 percent of the 18-44 age group surveyed; 5.1 percent of ages 45-54 and 2 percent of those ages 55-64.
“Social media sites are increasing in popularity both for personal networking and as an inexpensive and effective means for businesses to communicate with targeted audiences,” said Lisa Janssen, media relations account executive at Saxum. “While social media usage in Oklahoma is lower than the national average, we do believe there is tremendous potential for growth.”
The Saxum Snapshot also showed that 62.2 percent of those surveyed trust the accuracy of reporting by local media.
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As one of the resident editors at Saxum Public Relations, I’m often asked how I find answers to all the grammar, style, spelling and punctuation questions I’m confronted with on a daily basis. I wish the answer were simple, but my knowledge comes from a variety of sources, most of which are situated between bookends on my desk or bookmarked in my favorites.
With so many books, search engines and other resources available for solving writing riddles, it’s helpful to find a few tried-and-true options to keep in your back pocket.
Here are a few of the best resources (print and online) that I’ve found for improving writing skills:
AP Stylebook- An oldie, but a goodie. I don’t mean to be sacrilegious, but this book was my bible in college. Determined to be the best editor in my class, I tagged popular entries in my book with post-its, circled, highlighted and otherwise mauled my once-pristine copy. I used to read it for fun. That’s how nerdy I was/am. Since then, I’ve graduated to an online subscription, which allows for quick searches for stylebook entries.
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OKLAHOMA CITY – Saxum Public Relations, an Oklahoma City-based, full-service public relations, public affairs and strategic marketing firm, today announced the promotion of three employees.
Houda Elyazgi now serves as a junior account executive. She conducts research, writes and develops campaign strategies for clients as well as provides assistance to account leads and staff. Elyazgi joined the Saxum team full time in December 2007 after interning for the firm. Prior to working at Saxum, she interned for U.S. Rep. Tom Cole in Washington, D.C. She is a University of Oklahoma graduate with a bachelor’s in journalism and mass communications with an emphasis in public relations and a minor in Arabic.
Anthony Triana also serves as a junior account executive. Triana leads the Saxum Intelligence Department, managing the intelligence reporting process, maintaining vendor relationships, and supporting client teams with campaign development and daily operations. Triana served as an intern for Saxum before joining full time in February 2008. Prior to joining Saxum, Triana interned with Conde Nast publications in New York and as a freelancer for W magazine. He is a University of Oklahoma graduate with a bachelor’s in journalism and mass communications with an emphasis in public relations and a bachelor’s of business administration in finance.
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