OKLAHOMA CITY – Saxum, a multi-dimensional creative, public relations and marketing firm, recently announced the promotion of Houda Elyazgi to senior account executive, Lisa Janssen to media relations supervisor, Rachel Leonard to account executive and Anthony Triana to media relations specialist.
Elyazgi is responsible for managing accounts, conducting research, writing, developing campaign strategies and planning special events for clients as a senior account executive. She also coordinates Saxum’s Step Up program, which provides a $50,000 pro bono service grant to one Oklahoma nonprofit each year. Elyazgi graduated with distinctions from The University of Oklahoma with a bachelor’s in journalism and mass communications with an emphasis in public relations and a minor in Arabic.
As media relations supervisor, Janssen oversees writing, communications and media outreach for Saxum accounts, focusing on strategic media placements that reach clients’ objectives. She also oversees the firm’s social media presence and conducts trainings for clients in traditional and social media. Janssen brings a multimedia and journalism background to Saxum, after graduating summa cum laude from the University of Oklahoma with a Bachelor of Arts in journalism and a minor in Spanish.
Leonard serves as an account executive at Saxum, focusing on account support and management, with a particular emphasis on Saxum’s health care clients. She also has experience using social media communications tools to effectively reach target audiences and garner media coverage for clients. Leonard graduated with academic distinction from the University of Oklahoma with a bachelor’s degree in journalism with an emphasis in public relations
Triana leads the Saxum Intelligence Department, focusing on conducting research, writing and gathering information of interest to Saxum’s clients. As a media relations specialist, he also supports Saxum’s media efforts through strategic expert positioning of Saxum clients. Triana graduated from The University of Oklahoma with a bachelor’s in journalism and mass communication with an emphasis in public relations and a bachelor’s of business administration in finance.
About Saxum
Saxum provides integrated strategies in public relations and marketing for clients at the local, regional and national level. Saxum also provides creative services through its wholly-owned subsidiary Maxus Creative. With offices in Oklahoma City and Tulsa, and a presence in Austin and Dallas, Saxum is ranked 13th of 135 independent public relations firms based on annual revenue growth by O’Dwyer’s PR Services Report and is a member of IPREX, one of the world’s largest international public relations networks. For more information, visit www.saxumpr.com.
###
I’m what most would categorize in the “early majority” when it comes to adopting new technology – not an innovator, but not a laggard either. So when I first saw that Steve Jobs’ letter about Adobe Flash was the number one trending topic on Mashable a few days ago, I didn’t think much of it. But then I considered that, since I’m one of more than 20 million users of the iPhone, I took another look.
Adobe Flash is a multimedia platform popular for adding animation and interactivity to Web pages. According to Adobe, the Flash Player is the world’s most pervasive software platform, used by more than two million professionals and reaching 99 percent of Internet-enabled desktops and devices.
So, why doesn’t Mr. Jobs like Flash, and why doesn’t Apple use Flash on any of their products including the iPhone, iPod and iPad? Here’s the letter in a nutshell:
- Adobe Flash is a proprietary system and not ‘open’ like other Web standards, including HTML 5, CSS and JavaScript.
- Even though 75 percent of video on the Web is developed in Flash, most of this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads.
- Adobe Flash was recently rated by Symantec for having one of the worst security records in 2009. Flash is the No. 1 reason Macs crash.
Read the full story »
OKLAHOMA CITY – Saxum Public Relations, an integrated public relations, strategic marketing and creative firm, today announced it is opening an office in Tulsa and has hired Christopher Payne, APR, to serve as vice president and general manager of the Tulsa office.
“As a Tulsa native, I am excited to announce that we will be opening an office in my hometown,” said Saxum President and CEO Renzi Stone. “We already have an existing client base in the area, and we see tremendous potential for growth.”
Payne comes to Saxum with more than 20 years of public relations and strategic communications experience. He previously served as senior manager of corporate communications for Dollar Thrifty Automotive Group, Inc., a global corporation and one of Saxum’s newest clients. Payne worked at the company for nearly 17 years, having started as a manager of corporate communications for the Thrifty Car Rental brand. Prior to joining Thrifty, he spent four years working for public relations and political consulting agencies in the Dallas area, leading a number of regional and national accounts.
Read the full story »
OKLAHOMA CITY – Saxum Public Relations, a full-service public relations, public affairs and strategic marketing firm, today announced the hiring of Chad Backus as account supervisor and Rachel Leonard as junior account executive. Maxus Creative, Saxum’s wholly owned, in-house creative and conceptual firm, announced the hiring of Ruben Cabrera as a designer.
Chad Backus serves as account supervisor and brings more than 10 years of agency, corporate and nonprofit experience to Saxum. Prior to joining Saxum, he served as account supervisor at Michael A. Burns & Associates in Dallas, communications director for Mental Health America of Greater Dallas, communications specialist with AARP’s southwest regional office in Dallas and public relations specialist at MarCom Advertising, Marketing and Public Relations in Oklahoma City. He is a graduate of Oklahoma State University with a bachelor’s degree in journalism and broadcasting with an emphasis in public relations.
Rachel Leonard serves as a junior account executive at Saxum. Leonard’s previous experience includes serving as an account executive at New Jersey-based Beckerman Public Relations and as an account coordinator for Stern + Associates in New Jersey. She served as an intern with Health For Friends in Norman, OU Medical Center, SouthCrest Hospital in Tulsa and KFOR-TV. She graduated from the University of Oklahoma with a bachelor’s degree in journalism with an emphasis in public relations.
Read the full story »
For years, Maxus Creative has offered Web design services that elevated the online presence of its clients. Some clients had a dated Web site that hurt their credibility, or worse, they had no Web site at all. Thankfully, we were always there to kick things off in a positive direction.
But times have changed, and so has the Web.
More and more organizations are realizing the power of inviting their target audiences to a two-way conversation. That’s what social media is all about. We realized the need, as well, so we did our research, found the best options and got to work. When we took a fresh look at the Saxum Public Relations site, we decided to integrate our social media and design objectives. Public relations and Web design are meeting in the middle. It’s called social media integration.
The previous Web site played a small role in our social media strategy. It was a one-way communication outlet. The first step in solving the problem was to identify which social media outlets to integrate into the site. That was easy. Saxum has already determined which social media channels were a good investment of our resources. With that in mind, we began to integrate those channels.
Read the full story »
