More Good News About Public Relations
January 15th, 2010 by Renzi Stone. Posted in Industry Expertise
The Economist reported last week the public relations business had fared well in 2009. Most encouraging is the projection for revenues to double by 2013.
For months, I have been espousing to anyone who will listen that the PR strategist will lead every marketing discipline in the future – at the corporate, NGO and small business level. It is my belief that media relations, social media, strategic communications, crisis and creative services has a natural home, and that traditional advertising is irreconcilable with the new marketing mix.
Further proof is the latest StevensGouldPincus By the Numbers Management Survey Report, which showed agency revenue up in 2009. Most impressive is the growth by agencies with more than $25M in revenue with 54.1 percent increase in net revenues. Nearly all firms projected a stronger 2010, with Rick Gould opining that “the PR agency historically rebounds after a recession. All indications are that this rebound will occur in 2010.”
We shall see.
