OKLAHOMA CITY – Saxum Public Relations, an integrated public relations, strategic marketing and creative firm, today announced the opening of its new Tulsa office in the heart of the Brady Arts District, 200 E. Brady Street. Located on the ground floor of the Wallace Engineering Building, the approximately 3,000-square-foot space will be home to Saxum’s Tulsa office.
“We were strategic in our choice of the Brady District as home to Saxum’s new office,” said Christopher Payne, vice president and general manager in Tulsa. “While we are effectively a start-up in Tulsa, we wanted to be part of the Brady District, with its artistic roots and ongoing transformation. It is our plan for Saxum Tulsa to grow in tandem with the city’s revitalization efforts.”
Six weeks ago, Saxum announced the opening of the Tulsa office and the hiring of Christopher Payne, APR, formerly of Dollar Thrifty Automotive Group, Inc. Additionally, the firm has hired Christina Oden as account supervisor. She previously served as executive director of the Tulsa Metro Chamber’s Tulsa Young Professionals (TYPros) program.
“We are energized by being in this historic part of the city, just blocks away from the Brady Theater and Cain’s Ballroom and steps away from Tulsa’s ONEOK Field,” said Renzi Stone, Saxum president and CEO. “Given the proximity to downtown, the Blue Dome and Greenwood districts and a number of our Tulsa clients and the buzz of excitement in the Brady area, we found this location especially appealing.”
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OKLAHOMA CITY – Saxum Public Relations, an integrated public relations, strategic marketing and creative firm, achieved 2009 revenue growth of 22.6 percent, which led to the firm being ranked 13th out of 135 independent public relations firms by O’Dwyer’s PR Services Report magazine.
The growth ranking was based on annual revenues, which were provided to O’Dwyer at no cost to Saxum and were verified by an independent certified public accountant.
Saxum has recorded year-over-year revenue growth of more than 20 percent each year since it was founded in 2003 by CEO C. Renzi Stone. Revenue increases in 2009 were primarily due to growth of the firm’s health care and social media practices, as well as a significant growth in revenues from creative services, including Web design, video and branding services.
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For years, Maxus Creative has offered Web design services that elevated the online presence of its clients. Some clients had a dated Web site that hurt their credibility, or worse, they had no Web site at all. Thankfully, we were always there to kick things off in a positive direction.
But times have changed, and so has the Web.
More and more organizations are realizing the power of inviting their target audiences to a two-way conversation. That’s what social media is all about. We realized the need, as well, so we did our research, found the best options and got to work. When we took a fresh look at the Saxum Public Relations site, we decided to integrate our social media and design objectives. Public relations and Web design are meeting in the middle. It’s called social media integration.
The previous Web site played a small role in our social media strategy. It was a one-way communication outlet. The first step in solving the problem was to identify which social media outlets to integrate into the site. That was easy. Saxum has already determined which social media channels were a good investment of our resources. With that in mind, we began to integrate those channels.
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