OKLAHOMA CITY – Saxum Public Relations, an integrated public relations, strategic marketing and creative firm, today announced the results of the “Saxum Snapshot of Media,” a poll conducted to measure traditional and social media usage among likely voters in the state.
The survey showed that the social networking site Facebook is accessed by 59.2 percent of likely voters surveyed between the ages of 18-44; 37.1 percent ages 45-54 and 22.4 percent ages 55-64. The survey also showed that 41.4 percent of participants ages 18-44 watched a YouTube video in the last 30 days, with 32.1 percent ages 45-54 and 20 percent ages 55-64 engaging on the popular video hosting site. Twitter was used by 15.3 percent of the 18-44 age group surveyed; 5.1 percent of ages 45-54 and 2 percent of those ages 55-64.
“Social media sites are increasing in popularity both for personal networking and as an inexpensive and effective means for businesses to communicate with targeted audiences,” said Lisa Janssen, media relations account executive at Saxum. “While social media usage in Oklahoma is lower than the national average, we do believe there is tremendous potential for growth.”
The Saxum Snapshot also showed that 62.2 percent of those surveyed trust the accuracy of reporting by local media.
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I’m headed to Miami this week for We Media, a collection of media innovators, researchers, journalists and big thinkers who will dig deep to understand what’s next for media. Part of the conference is sponsored by Ethics and Excellence in Journalism Foundation, led by my friend, Bob Ross. I’m honored to be a part of the panel discussion on Why Community Matters with Chris Tolles, CEO of Topix.
Chris asks a few key questions in his recent blog post about the role of local media. I liked the direction Chris is going with the discussion with an excerpt of his comments here.
“When I think about ‘Community Matters’, it occurs to me that the question is what is the purpose of community? Is it to extol content for the community? Or is it to generate content that the community creates? And then, the larger question becomes how to monetize ‘community’? There are 2 billion users coming online in the next ten years. How do we monetize the value of their content? And, further, how do we deal with “truth” in community-generated journalism? On a community site, truth is subjective. Newspapers must be very cautious about libel issues, and objectionable content is muted.”
I’d like to position a few thoughts for attendees and observers to think about prior to Wednesday’s session.
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The year is 2007. Oil topped $150 per barrel, only techies have heard of Twitter and Google was just a search engine beating up Yahoo. Saxum, meanwhile, preached the value of brochure Web sites to all of our small business clients. Programming is for national media, manufacturers and e-commerce, among others. “If you need that, call our partners at Phase 2 ,” we said.
“Stop printing tri-fold brochures,” we pleaded. “What you need is a comprehensive Web presence with your entire brand’s key information.” We tried to give up content management rights, but a lot of people took comfort in having us “handle that stuff.”
Ahh, the good ‘ole days. How quickly things change.
We are announcing today that Saxum launched the new and improved www.saxumpr.com – our fifth version in less than seven years. We have moved platforms to Wordpress. Watch this cool tutorial video about the platform. Also, Wordpress is functional enough to serve as the British Prime Minister’s HOME PAGE! What started as a blogging platform can now serve all our Web needs. We are encouraging clients previously using brochure sites to follow suit.
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