10 Tips to Market Nonprofits in a Down Economy
March 3rd, 2010 by Houda Elyazgi. Posted in Industry Expertise, Tips and Tricks
Thinking back to my days as a student at Gaylord College, I remember an encounter with an executive of a Fortune 500 company.
He asked me what I like most about public relations. I quickly answered, “Working with nonprofits.” He looked at me, puzzled, and said, “Why? There’s no money in nonprofits!” My interest in helping nonprofits with public relations has nothing to do with monetary reward, but with the reward of helping a cause larger than myself.
Many nonprofits do operate on a limited marketing budget, so working in the industry often requires inexpensive, creative solutions to meet objectives. Here are some recommendations on inexpensive ways to market your nonprofit without blowing your budget.
- Establish a social media presence. Social media channels like Facebook, Twitter and You Tube are free to join and can increase your nonprofit’s visibility in the community. These sites can also improve your search engine optimization.
- Develop corporate and community partnerships that make sense. The Made in Oklahoma Coalition (client), a group of Oklahoma food manufacturers who work to promote local Oklahoma products, has established a successful partnership with local food banks. A portion of proceeds from the sale of MIO paper towels and cookbooks benefit the Community Food Bank of Eastern Oklahoma and the Regional Food Bank of Oklahoma Food 4 Kids program.
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