Saxum|PR

Our Speak Up campaign has been one of the highlights of 2008. Suggesting balanced tips for businesses to communicate more effectively during the recession has been a speaking point in all of our client meetings, a Web traffic driver and a showcase for Saxum’s creative services (Maxus Creative) that support PR. We’ve certainly helped our clients and made some new friends along the way.

A few of the many comments are below:

Comment Number One:
I want to compliment you on your great insight in placing the “Speak Up” ads not only in the Oklahoman but in the Journal record. You are so right! Unfortunately in an economic downturn, marketing and PR are often the first places to be cut. As you and I know, this is the last place we should be cutting. This is the time people and businesses should get their name and mission our there even more and show stability in their organization.

Comment Number Two:
Last week Jeff stopped by my office and showed me your “Speak Up” video. Just wanted to reach out and let you know that I thoroughly enjoyed the video campaign – shared it with my wife and father over the weekend. Great message during these times.

Comment Number Three:
Enjoying your Speak Up campaign. Great forward thinking. Thanks for publishing.

Comment Number Four:
I dig it!! Way to put it out there. Differentiation is key…seeing your people – in good times and in BAD is key…smiling is key. God help us if we have to face challenge and hardship following the leadership of one with fear and trepidation in their very own eyes.

Sometimes you hit a nerve with people. In a year-end meeting today, one client said, “We’re all in this boat together. The Speak Up campaign reminds us that we better be rowing the same direction if we hope to get through this.”

Thanks to the team at Saxum for the creative energy to pull this campaign together.

Happy Holidays! Look for my next blog on my New Year’s resolution fulfilled. Always glad to hear from readers.