Saxum|PR

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Today, nonprofits across central Oklahoma will receive a letter from Saxum|PR announcing our inaugural Step Up community action project.

We are very much aware that this economic period presents an unprecedented test of sustainability for the nonprofit community. Many of our staff are engaged in the nonprofit community on a voluntary basis and intimately know the challenges this sector faces from donor communications to reduction in services to event execution and more. So we decided to do something as a company.

At Saxum|PR, we believe in corporate social responsibility (CSR) as an important part of being an active participant in the growth of our community. As a way to give back, we are launching a new and exciting grant program that will provide one nonprofit with the Saxum Experience, a $50,000 public relations service grant for one year beginning July 1, 2010.

We have partnered with an expert team of advisers comprised of some of the community’s most prominent organizations that have a firm understanding of the current state and needs of local nonprofits to help us make our decision. This team will ensure that our first recipient has the capacity and sustainability to continue generating success at the end of the grant period. Our advisory team includes:

Ann Felton, chairman and CEO, Central Oklahoma Habitat for Humanity
Donna-Rinehart Keever, president, Allied Arts
Bob Ross, president and CEO, Inasmuch Foundation
Bob Spinks, president and CEO, United Way of Central Oklahoma

Carol Wilkinson Troy, former CEO of the Center for Nonprofits, and Stephanie Hansen, who was the PR and event coordinator at Allied Arts, lead our team. Our goal is to create a meaningful experience that will help our selected organization establish and develop a communications plan that will effectively tell the story of your organization.

The grant recipient will receive the following services:

· Comprehensive communication plan and execution timeline
· Media relations
· Media training for members of your organization
· Monthly meetings with your organization’s point person
· Collaborative session with your organization to determine goals and objectives
· Research component to learn more about your target audiences
· Select creative services to compliment the communication plan
At Saxum, we believe execution is more than making a connection, a press release or event. It is about telling your story and fulfilling the mission of your organization.
When there is great need, there is the opportunity for great deeds. For important dates and information on the Saxum Step Up program, visit Saxum|PR.

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