“It is never the wrong time to make the right decision”.
In any business, there comes a time when taking a risk(s) becomes mandatory. In fact, by not taking a risk you endanger and inhibit your ability to grow. The type of risk that I’m talking about is one that could conceivably go the wrong direction, potentially even ruining a company.
In Oklahoma, current first term U.S. Senator Tom Coburn risked his entire political future this past year by fighting a ‘right argument’ against the practice of Congressional earmarking in Washington. By Congressional reports, community and legislator pet projects have increased from just over 4,000 in 1994 to nearly 16,000 this past year. That will build a lot of bridges, to ‘no-where’ and otherwise. Prior to Coburn’s criticism, this out of control practice had little backlash outside interest groups.
Currently, our strategic communications business has the opportunity to organize, promote, and execute a large scale event in our community centered on honoring the global war on terror this Sept. 11. We have no outside funding but great ‘buy-in’ from key stakeholders. The timeline is 61 days. It will be tight.
To grow, we decided it was important to make the ‘right’ decision and move forward with a project that we could conceivably fail at. The event combines all of our expertise and will grow and area we’ve talked about improving at. Besides the fear of failure, we believe it can be successful and that’s part of the fun – and why we continue to grow out footprint. Making the ‘right’ decision never sounded so good.
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