Saxum Social Media Summit

Why

With so much Twitter about social networking and staying LinkedIn, I ask myself “Do I want open up my company’s Facebook so they can be all up in MySpace?”

Unless you’ve been living under a rock for the past 12 months, you have undoubtedly heard much talk about social media and how organizations are beginning to embrace this new form of communication. Social media reaches beyond generations as audiences look for new ways to connect with one another, products and services.

Reaching out to existing and potential clients is more important than ever. At the Saxum Social Media Summit, we will answer your questions about how you can leverage social media to reach your target audience without shouting your messages and ruining your online reputation or worse, ignoring it.

What

The role of public relations is constantly evolving and Saxum|PR continues to be on the cutting edge of new and emerging media. In an effort to share valuable information regarding social media, Saxum has partnered with expert Jim Quillen to host the Saxum Social Media Summit from 7 a.m. – 11 a.m. on Wednesday, August 26 at the Waterford Hotel, 63rd and North Pennsylvania, Oklahoma City, OK 73120. The Summit will consist of two sessions:

Session One (7:30 a.m. – 9 a.m.): Why should my organization and I use social media?
Session Two (9:15 a.m. – 11 a.m.): Social media tools and strategies

Session One

Session One is designed to give an overview of current social media tools and how they can be used to increase your business’ bottom line. Topics include:

Evolution of communications
Importance of social media in today’s society
Opportunities presented by social media
A business case for social media

Session Two

Session Two will target those who will implement social media strategies for businesses and organizations. This session will dive deeper into social media planning and implementation focusing on:

Getting started
Common misunderstandings and pitfalls using social media
Tools and tracking

About Renzi Stone

Renzi Stone is President and CEO of Saxum Public Relations, one of Oklahoma's largest public relations firms and a leading firm in the Midwest. As a visionary and entrepreneur with strong public relations and public affairs expertise, Stone has grown his business from a one-person start-up in 2003 to a team of 20 full-time professionals with annual revenue of more than $2 million. Saxum serves a diverse local, regional and national client base, touching nearly every sector of the economy. With an emphasis on excellence, Stone is focused on partnering with clients to provide strategic public relations services that achieve the client’s goals and objectives through creative, innovative communications including social media.

Stone is a leader in Oklahoma and is becoming recognized nationally for his political intelligence and public relations insight. His opinion editorials have been published in The New York Times, Indianapolis Star and The Oklahoman. He guest hosts a popular local political talk show, authors a weekly blog and is frequently asked to speak to organizations on a variety of issues relevant to leadership, social media, youth, entrepreneurialism and Oklahoma. He has been honored multiple times by various local and national organizations and publications as a top businessman and public relations professional under the age of 40. He was selected as one of seven finalists at the University of Oklahoma for the prestigious Rhodes Scholarship to study at Oxford.

Stone serves on the board of visitors for the University of Oklahoma Gaylord College of Mass Communications; executive committees of Leadership Oklahoma and Allied Arts; board of directors for Creative Oklahoma, the Greater Oklahoma City Chamber of Commerce and Ally’s House; and advisory board for the Meinders School of Business at Oklahoma City University. In addition, Stone is a member of the executive committee of IPREX, one of the world’s largest international public relations networks.

A former member of the school's basketball team and three-year starter, Stone earned his Bachelor of Arts degree in history from the University of Oklahoma. He, his wife Lee Anne and their son Jackson live in Oklahoma City.

About Jim Quillen

Connect Social Media

Jim Quillen is the founder of Connect Social Media, a consulting service that provides social media coaching for business owners, including Twitter, Facebook, and YouTube strategies. The company also provides search engine marketing services to help businesses improve their position in the Google search results pages. Jim is regularly one of the most endorsed Twitter users in the weekly Follow Friday rankings, with an audience reach of more than 7.5 million people and an Influence rank of #197 among all Twitter users.

Along with his wife Dana, he was named as the International Franchise Association’s (IFA) 2001 Franchisee of the Year for his work as an Express Personnel franchise owner, while earning the company’s elite Circle of Excellence award sixteen times. Jim serves as Treasurer on the Board of Directors of the Edmond Soccer Club, and also serves as the moderator for and a participating member in the Edmond CEO Roundtable, sponsored by the Edmond Chamber of Commerce. Jim served as Vice President and Controller for Express Services Inc., a $2 billion Oklahoma staffing company, for nine years. Jim resides in Edmond with his wife Dana and three children.

Registration Full

Registration for the Saxum